Two years ago, we were dreaming of what we wanted to do with the back of our rather large flagship. In the beginning, we tried workshops and hosting night-time events. But, it just didn’t feel quite right. Deep down, we knew we wanted to build a place for every-day community, a space where anyone and everyone could gather. The best way to do this, we thought, was with a cafe. And, the only cafe we wanted was one that was centered around a small, crafted, woman owned coffee brand called Lady Falcon Coffee Club out of Ocean Beach in San Francisco.
LADY FALCON COFFEE CLUB IS AN INDEPENDENT, FEMALE-FOUNDED COFFEE ROASTER BORN IN SAN FRANCISCO’S OCEAN BEACH NEIGHBORHOOD.
Lady Falcon began as a rebellious daydream and mental manifesto. It was the only way I could envision myself in coffee. It was a way for me to add something to the conversation about the direction in which the coffee world was going. According to Roast Magazine, women comprise less than 13% of the world’s coffee roasters. Coffee roasters are the gatekeepers and tastemakers, and ours is a male-dominated world. What kind of impact has this had on our experience of drinking coffee? For me, coffee is a craft and, as a consequence, it is personal.
Also, I simply love roasting coffee. I wanted to focus on coffee as the sensual experience of enjoyment and pleasure. I love the cerebral aspect of coffee as well as all of the science advancements. But for me, coffee begins and ends with these questions: How does it taste to you? Do you like it? Lady Falcon Coffee Club is a taste-forward coffee company, first and foremost focused on honoring our customers’ voices.